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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Huddersfield Town unveils Paddy Power as new shirt sponsor

Huddersfield Town has announced it will be partnering with Paddy Power for the upcoming 2019/20 Championship season.The partnership, which has been dubbed by Paddy...

BETDAQ donates Charlton Athletic sponsorship to Children with Cancer

In support of its ‘Changing for the bettor’ social responsibility campaign, betting exchange BETDAQ has confirmed that it will be donating  its shirt sponsorship...

Majority of fans ‘accept gambling sponsorship deals’ – EFL

An EFL survey has revealed that over two thirds of supporters believe the current involvement of gambling companies in football is acceptable.The survey, which...

iFollow scheme deemed a success in EFL survey

The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...

Manchester City strengthens partnership with Tecno Mobile

Manchester City has confirmed a multi-year extension with TECNO Mobile as the club’s Official Global Tablet and Handset partner.The partnership will allow the mobile...

Betting on Sports 2020 heads to Barcelona

SBC (Sports Betting Community) has announced that its flagship Betting on Sports event is to relocate to Barcelona in 2020 as part of international expansion plans across the sports...

Santa Cruz FC elevates mobile app with Pinnacle partnership

Santa Cruz FC has united with online sports betting operator Pinnacle to becomes the first football club in Brazil to monetise its mobile application...

Football journalist Chris Williams on thriving fan engagement in Germany

Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...

Poland’s oldest football club strengthens partnership with STS

Poland's largest bookmaker, STS has extended its sponsorship agreement with the country's oldest football, Cracovia. As part of the deal, STS will be the official bookmaker...

Liverpool strikes new partnership with 1XBET

Liverpool FC has unveiled a new multi-year partnership with international gaming and technology company, 1XBET.As part of the newly formed collaboration, 1XBET will become the...