Engagement set to be elevated as UK sports prepares for super...
Racing is set to reign supreme in terms of betting engagement, as fans prepare for a bumper weekend.
One of the most iconic fixtures...
Red Bull Racing unveils first event at MK7
Red Bull Racing’s glamorous new hospitality space MK7, will host its first bespoke event will be hosted by British motor-racing icon David Coulthard on July 11,...
BetUK.com becomes official partner of Premiership Rugby
Premiership Rugby has unveiled a multi-year deal for BetUK.com to become its new official betting partner.
The partnership, which has been agreed from the...
Carabao strikes deal for extension of EFL partnership
Carabao has announced the extension of its partnership with the EFL, which will see the Thai energy drinks brand continue as Official Title Sponsor...
Andrew Balding partners with Betway as new brand ambassador
Group 1 and Classic-winning trainer Andrew Balding has been chosen by Betway to offer his industry knowledge as part of a brand ambassador role for the...
Hall of Famer Morten Andersen: NFL’s global expansion key to boosting...
NFL has, in recent years, transcended the boundaries of just being a sport played across the US - with games now being broadcast across...
Manchester City strengthens presence in China with JNC partnership
Continuing to strengthen its presence in China, English Premier League champions, Manchester City has announced a global multi-year partnership with JNC to become the Club’s Official...
New MLS side places focus on hospitality with Elevate deal
Newly formed MLS side, Club Internacional de Fútbol Miami has announced a new partnership with Elevate Sports Ventures, for it to serve as the...
French Tennis Federation enhances viewing experience with Orange and 5G
The French Tennis Federation has collaborated with Orange for the first live broadcast of matches in 8K thanks to 5G.
Utilising Orange’s 5G technology, this...
Liverpool elevates fan engagement with TikTok launch
Liverpool FC has become the first English Premier League side to launch an official account on short-form video social media platform, TikTok.
Following in the...