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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

German FA promotes social responsibility with extended bwin partnership

The Deutscher Fussball Bund – DFB – German Football Association has added a four year extension to its existing partnership with the GVC Holdings’...

Methods in tackling underage exposure to betting effective

The Advertising Standards Authority (ASA) has revealed the consequences of sports betting television advertisements on children may not be as impactful as previously feared....

BBC recognised for World Cup fan engagement

FIFA TV and BBC Sport have been named in the 2019 Yahoo! Sports Technology Awards shortlist for contribution to technological innovation and increasing fan...

Visa strengthens partnership with the NFL

Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...

CONIFA 2019 European Football Cup gets new sponsor

Marking its first entry into sports sponsorship, Sportsbet.io has confirmed a deal to become the principal sponsor of the CONIFA 2019 European Football Cup.Taking...

LeTou lauds Nerazzurri’s expansive sponsorship approach

Asian-focused online gambling operator, LeTou, has celebrated a positive and progressive first six months of its partnership with Italian Serie A football team, Internazionale...

FloSports strengthens football coverage with concacaf sponsorship deal

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has teamed up with FloSports as part of a four year agreement.The...

Tampa Bay Rays to go cash-free at Tropicana Field

The Tampa Bay Rays has confirmed that Tropicana Field will become the first cash–free sports venue in North America.in collaboration with hospitality partner Levy...

Nike strikes exclusive partnership with MLB

Nike has announced that from the start of the 2020 season, it will become the exclusive provider of Major League Baseball’s on-field jerseys, including...

European football and the untapped Chinese market

With a population of just under 1.5 billion people, China is still the largest of the ‘untapped’ markets for European football clubs.Football in China...