AC Milan and Gatorade have renewed their partnership, which will see the PepsiCo group’s brand continue as the Official Sports Drink of the Rossoneri Men’s and Women’s Team.
The partnership will focus on improving sporting performance and Serie A and UEFA Champions League matches – as they look to engage in a series of initiatives aimed at sports enthusiasts.
Maikel Oettle, Commercial Director of AC Milan, commented: “We are enthusiastic about renewing our partnership with Gatorade, a prestigious and significant brand in the world of sport. This collaboration further strengthens the Club’s commitment to achieving excellent performances, helping us to keep our players at the top of their game. We are proud to continue on this journey, contributing to the Club’s success on and off the pitch.”
The collaboration will see Gatorade continue to build its scientific foundation on the Gatorade Sports Science Institute (GSSI), where research is conducted on the impact of nutrition and hydration on the human body before, during and after physical activity.
Marcello Pincelli, PepsiCo Italia CEO, concluded on the deal: “We are proud to confirm that Gatorade will continue to be by AC Milan’s side. The consolidation of this partnership is for us, once again, a source of great pride as well as evidence of our shared values of determination and desire to achieve ever more ambitious goals. Gatorade’s mission has always been to fuel the performance of every athlete.”
As part of the renewal, the partnership between AC Milan and Gatorade also extends to other brands of the PepsiCo group, which is confirmed as the official supplier of the San Siro stadium’s refreshment areas and bars – through its Pepsi, Pepsi Zero, Seven Up, Lipton, Lay’s and Doritos brands – for all the Rossoneri’s home matches.