AFC Bournemouth unveils bj88 as shirt sponsor in record deal
AFC Bournemouth has announced Asian gambling company bj88 as its front-of-shirt partner for the next two seasons.In a record-breaking deal, bj88 is set to...
PGMOL to gain deeper match data insights via Kitman Labs partnership
The Professional Game Match Officials Limited (PGMOL) has partnered with sports data firm Kitman Labs to gain deeper insights on match analytics.Kitman Labs will...
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
Riyadh Season’s drive into combat sports continued this week via a partnership with Top Rank, one of the world’s largest boxing promotions.Headed by Bob...
SBC Summit: Providing The Framework for Leadership Success
As the gambling and sports betting industry continues to evolve, with the emergence of innovative technologies, platforms and new burgeoning markets, the upcoming SBC...
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
The Los Angeles Dodgers has agreed to a new partnership agreement with AFEELA, the automotive brand created by Sony Honda Mobility. The partnership will see...
DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Aston Villa eyes up increased retail reach with JD agreement
Aston Villa has announced sportswear retailer JD as the club’s official retail partner ahead of the 2024/25 season.Under the multi-year partnership, JD will stock...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...
EFL launches new fantasy football league game ‘Fantasy EFL’
There is a new English Football League (EFL) fantasy football game - Fantasy EFL - that has officially launched enabling players to choose from...
AC Milan partners with Michael Jordan-owned Cincoro Tequila
AC Milan has announced a new partnership with Cincoro Tequila which will see the alcohol brand made available at the San Siro stadium. The exclusive...