Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

FIFA receives bids for uncontested 2030 and 2034 World Cups

The relevant FIFA Member Associations have submitted their bid books for hosting the 2030 and 2034 FIFA World Cup tournaments.Following on from the bidding...

Unibet announced as primary sponsor for snooker’s British Open

The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...

Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...

High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...

Udinese ‘keeps up with the times’ with meme coin sponsorship

Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...

British & Irish Lions gear up for 2025 Australia tour with...

The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...

Bayern Munich gains deeper Asian presence with Tiger Palm partnership

In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...

Monster Energy to fuel Southampton FC next season

Southampton FC have announced a new partnership with Monster Energy for the upcoming 2024/25 Premier League season. Monster will collaborate with the Saints on new...

Rugby League World Cup targeting Pacific with Australia and Papua New...

Australia has been announced as the host country of the 2026 men’s, women’s and wheelchair Rugby League World Cups (RLWC).The tournament will take place...

London Mayor puts 2040 Olympics and WrestleMania plans in motion

Sadiq Khan is doubling-down on his efforts to bring the Olympics to London for a record fourth time, as well as bringing WWE’s WrestleMania...

UKGC advises Palace and Forest to stop playing on the edge...

The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...