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Fan Engagement
Time to read: 2 min
Ally Financial becomes official consumer bank of NASCAR
February 6, 2023
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Europe
Time to read: 2 min
FIFA deepens Betano partnership to include Club World Cup
February 6, 2023
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Europe
Time to read: 2 min
Birmingham City provides ‘flexible booking opportunities’ with Seat Unique
February 3, 2023
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Europe
Time to read: 2 min
DAZN makes top leagues more accessible with OneFootball
February 3, 2023
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Europe
Time to read: 2 min
UK&I footballers gain access to free pitches via Powerleague and Ladbrokes deal
February 3, 2023
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Europe
Time to read: 2 min
Six Nations offers ‘new route’ of fan engagement in second year with TikTok
February 2, 2023
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Europe
Time to read: 2 min
‘Next step’ for Man City as four players partner with crypto’s OKX
February 2, 2023
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Basketball
Time to read: 2 min
NBA signs triple partnership with PepsiCo's STARRY brand
February 2, 2023
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Fan Engagement
Time to read: 2 min
Betfred connects with hockey fans via Golden Knights partnership
February 2, 2023
Aston Villa FCG recognises ‘commercial reality’ of BK8 deal but notes fan disappointment
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Europe
Time to read: 5 min
Villa fan group recognises ‘commercial reality’ of BK8 deal but notes disappointment
February 2, 2023
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Fan Engagement
Time to read: 2 min
Giants and Fanatics optimise retail experience for fans
February 1, 2023
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Golf
Time to read: 2 min
Standard Chartered banks on DP World Tour for global boost
February 1, 2023
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Europe
Time to read: 2 min
FIFA Club World Cup shown free-to-air in Ireland via LiveScore
February 1, 2023
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Latest News
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Capitals to give Hyundai Motor America 'unparalleled exposure’
February 1, 2023
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Data
Time to read: 1 min
Fulham FC gains ‘invaluable’ data support from Acronis
January 31, 2023
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Integrity
Time to read: 2 min
Fanatics joins IBIA following opening at Washington Commanders
January 31, 2023
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Europe
Time to read: 2 min
Barry Geraghty added to William Hill’s ‘stellar stable of racing ambassadors’
January 31, 2023
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Europe
Time to read: 3 min
VfB Stuttgart accelerates marketing strategy with SPORTFIVE
January 31, 2023
CBF appoints integrity lead with betting market on horizon
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Football
Time to read: 1 min
USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite
January 30, 2023
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Football
Time to read: 2 min
Cruzeiro inks shirt deal with Betfair on return to Serie A
January 30, 2023
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Europe
Time to read: 2 min
Premier League introduces digital cards with Sorare
January 30, 2023
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Fan Engagement
Time to read: 2 min
NFL players ‘at the heart’ of new experiences with MGM Resorts
January 30, 2023
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Asia
Time to read: 2 min
Baseball United grows the game in Pakistan as West Asia Cup takes place
January 30, 2023
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026