West Ham Utd to uncover the ‘Flip Side of Florida’ during...
Ahead of its US pre-season tour, West Ham United has linked with Visit Jacksonville to showcase the Floridian state during its friendly fixtures. Visit Jacksonville...
Manchester City partners with Premier League familiar face Betway
English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...
Real Madrid first sports team to post €1bn in revenue
Real Madrid have posted a revenue exceeding €1bn for its last financial year, marking the first time a sports team has ever reached this...
PSL renamed Betway Premiership in record sponsorship deal
The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...
McLaren and Mastercard join forces in major sponsorship deal
Mastercard and the McLaren F1 Racing Team are looking to deliver ‘priceless’ experiences in a new multi-year sponsorship agreement. The global payments company aims to...
Team GB and Adidas cement long-term partnership ahead of Paris Olympics
The UK’s Team GB Olympic team has extended its long-term partnership with Adidas which will see it become one of the longest-running athletics partnerships. The...
IOC votes to hold 2030 Winter Games in French Alps ahead...
France will host even more Olympic action this decade with the country chosen to stage the 2030 Olympic and Paralympic Winter Games.Ahead of the...
Saudi football looks to enhance production with IMG deal
The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have named IMG a production partner for the country's domestic cups.Under the agreement,...
Football and horse racing unveil betting sponsorship codes
Coming hot off the heels of a series of betting deals, English football has agreed terms on a code of conduct governing such partnerships,...
MLS experiencing record attendance & sponsorship income this season
Whilst the Major League Soccer (MLS) season heads for its mid-year break for its All-Star Game, the league has been experiencing new growth in...