Santander expands rugby commitment with Lions partnership
The British and Irish Lions have named Santander International as one of its official partners, ahead of the upcoming tour against South Africa.Santander is...
NHL boosts fan engagement with OlyBet
The National Hockey League (NHL) has partnered with the Olympic Entertainment Group, designating the OlyBet flagship betting brand as the official sports betting partner...
Ngannou named Stake’s latest UFC ambassador
UFC heavyweight title holder Francis Ngannou has become the second champion from the international MMA promotion organisation to partner with cryptocurrency betting firm Stake.Nicknamed...
Wolves selects Bitci.com as new sleeve sponsor
Wolverhampton Wanderers has named Bitci.com as the Premier League club’s new sleeve sponsor for the 2021/22 season.In its role as the official cryptocurrency trading...
Ronaldo becomes latest elite athlete to join Therabody
Wellness technology developer Therabody has expanded its portfolio of professional athlete partners, striking an agreement with Juventus FC’s Cristiano Ronaldo.The announcement coincides with the...
Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...