Betsson secures 2021 Copa America regional sponsorship
Swedish betting company Betsson Group has been designated as the official regional sponsor of CONMEBOL Copa America 2021.Under the terms of the agreement, Betsson...
Mercedes Cup continues sponsorship drive with Betway addition
The Mercedes Cup tennis tournament has continued its drive to secure new sponsors to deal with the ‘challenging times’ of 2021, securing a deal...
Western Bulldogs embraces crypto in ‘groundbreaking’ first
The Western Bulldogs of the Australian Football League (AFL) has formed a ‘groundbreaking’ partnership with cryptocurrency exchange CoinSpot.The partnership marks the first time a...
Racing League unveils ‘dynamic brands’ as new partners
The Racing League has announced ‘dynamic brands’ as new partners, including media outlet News UK as well as a suite of individual team sponsors.Commencing...
Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
Liga MX’s Chivas inks deal with Mexican national lottery
Club Deportivo Guadalajara, commonly known as Chivas, has linked with the Mexican national lottery to launch a suite of commemorative tickets.The partnership will celebrate...
Ekstraklasa ‘planning new projects’ with Lotto and PKO Bank
The Ekstraklasa, Poland’s top-flight professional men’s football league, has renewed its sponsorship arrangements with state-owned lottery operator Totalizator Sportowy’s Lotto brand and the PKO...
MLSPA and Mayweather Jr make NFT announcements
The use of Non-Fungible Token (NFT) digital assets in the sporting space has been expanded following separate announcements by the Major League Soccer Players...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
Danish First Division reignites NordicBet sponsorship
Sports betting and online casino operator Betsson’s NordicBet brand has resumed its sponsorship of Denmark’s second-tier football tournament.Agreed between Betsson AB and Divisionsforeningen, the...