UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.Under the terms of...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.Under the terms of the agreement, the partners will...
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
Bundesliga club VfL Wolfsburg has partnered with Flow Lab, a start-up developer providing an app which acts as a personalised physical and mental health...
World Rugby inks ‘transformative’ Mastercard collaboration
World Rugby has agreed a ‘ground-breaking’ five-year collaboration with multinational financial services firm Mastercard to accelerate the development of its Women in Rugby 2017-2025...
PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.As part of the deals, MMA fans...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...
Juventus brings ‘more action to fans’ around the globe via Skyworth...
Juventus FC has bolstered its presence in the football space in Asia via an agreement with Chinese television manufacturer Skyworth.The agreement has seen Skyworth...
Canadian Premier League serves up HelloFresh collaboration
The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...
PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.Confirmed by the...