SNP putt hole-in-one with DeChambeau partnership
Five Time PGA Tour winner Bryson DeChambeau is set to become a brand ambassador for SNP after the software and consultation company announced a...
Ascot pens marketing agreement with HBA Media
Ascot Racecourse has announced it has signed a five year agreement with the preeminent international horseracing media rights agency, HBA Media.The deal, which will...
Williams starts to sweat following reported Rexona exit
Polish sports media provider Sportowe Fakty has reported that the Williams Formula One team has lost yet another major sponsor in the form of...
Thai MMA set for boost following ONE partnership
ONE Championship, the mixed martial arts (MMA) and combat sports promoter, has announced it has partnered with the Sports Authority of Thailand (SAT) to...
XFL unveils Genius integrity protection
The XFL has announced a multi-year partnership with Genius Sports to launch a comprehensive integrity program with the aim of protecting itself against the...
LFC announces Nike partnership
Liverpool Football Club has announced that sportswear company Nike will replace New Balance to become the club’s official kit supplier as from the 2020-21...
China deepens European engagement with La Liga deals
La Liga football club Villarreal has announced the signing of a Memorandum of Understanding (MoU) with Chinese Super League football club Tianjin Teda following...
ONE Championship signs 13 partners for 2020
ONE Championship has announced it has signed strategic partnerships with at least 13 global brands for 2020.Audio equipment manufacturer JBL is among the 13...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...
F1’s Alfa Romeo completes rebrand following PKN Orlen deal
The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...