SPFL and William Hill: determining balance of betting sponsorship in Scottish...

The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...

EFG to lead operations for historic Esports World Cup

ESL FACEIT Group (EFG), an esports and video game entertainment company, has been named the official operating partner of the Esports World Cup.Under the...

BOXXER partners with ‘born-and-bred’ Manchester business

UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...

Old Trafford naming rights spark interest of Manchester United sponsor

Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...

RFU secures “transformative” stadium rights deal for Twickenham with Allianz

Twickenham, England’s home of rugby union, will now be named the Allianz Stadium as part of a multi-year deal between the Rugby Football Union...

FC Barcelona to elevate the fan experience with ticketing partner Fever

FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...

Stoke City divested from bet365 in major change to long-running ownership...

The ownership structure of EFL Championship club Stoke City FC is undergoing a transformation, chiefly relating to the club’s long-standing association with bet365.Stoke City...

Malta FA Trophy gains Meridianbet as title sponsor 

The Malta Football Association (FA) has announced a multi-year partnership with online sports betting and gaming group Meridianbet Group.At the heart of the agreement,...

Scottish football sees latest betting deal as Hibernian names new partner

UK sports is seeing a plethora of betting partnerships, particularly in football. Whilst much of the focus has been on the English system, deals...

SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues...

In recent years, the sports betting landscape in Latin America has undergone a transformative shift. Once overshadowed by markets in Europe and North America,...