FC Barcelona to elevate the fan experience with ticketing partner Fever
FC Barcelona are looking at new ways to enhance the fan experience at the Spotify Camp Nou alongside new ticketing technology partner Fever. The La...
Stoke City divested from bet365 in major change to long-running ownership...
The ownership structure of EFL Championship club Stoke City FC is undergoing a transformation, chiefly relating to the club’s long-standing association with bet365.Stoke City...
Malta FA Trophy gains Meridianbet as title sponsor
The Malta Football Association (FA) has announced a multi-year partnership with online sports betting and gaming group Meridianbet Group.At the heart of the agreement,...
Scottish football sees latest betting deal as Hibernian names new partner
UK sports is seeing a plethora of betting partnerships, particularly in football. Whilst much of the focus has been on the English system, deals...
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues...
In recent years, the sports betting landscape in Latin America has undergone a transformative shift. Once overshadowed by markets in Europe and North America,...
NFL drives innovation with solidified Sony partnership
The NFL has named Sony its official technology partner, with the Japan-based multinational also becoming the league’s official headphone manufacturer.Under the agreement, Sony and...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
Meet the Nominees: SBC Awards 2024 Shortlists Revealed
SBC has announced the shortlists for the 11th edition of the SBC Awards, the first ceremony to take place in Lisbon, as part of...
Unibet announced as primary sponsor for snooker’s British Open
The World Snooker Tour (WST) has named Unibet as its new primary and leading sponsorship partner for the upcoming British Open. The ‘Unibet British Open’...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...