Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Benfica renews long-running Emirates partnership until 2029
Emirates Airlines is not losing grip on its extensive presence in sport, renewing its arrangement with S.L. Benfica of Portugal's Primeira Liga.The top-flight Lisbon...
Chelsea bolsters African presence with MSport betting partnership
Chelsea FC has named African online gaming and betting platform MSport as its new official betting partner in Africa. The partnership intends to enhance both...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...
UEFA names Crypto.com as Champions League’s first crypto sponsor
UEFA has named Crypto.com its first and exclusive cryptocurrency sponsor for the Champions League. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing...
Belgian Pro League chooses Shikenso for AI-driven analytics
The Belgian Pro League has partnered with Shikenso Analytics to support the strategic growth of the league and its 29 clubs.As per the agreement,...
Premier League enlists Genius Sports for semi-automated offside
The Premier League has brought sports data and technology company Genius Sports to introduce semi-automated offside decisions for its Virtual Assistant Referee (VAR). As the...
SteelSeries to boost BUEC with premium gaming gear
National Student Esports (NSE) has unveiled a new partnership with SteelSeries, naming it the official peripherals brand for the British University Esports Championship (BUEC).As...
Fanatics and FA renew partnership after Euro 2024 success
The Football Association (FA) and Fanatics have renewed and expanded their partnership after record-breaking England merchandise sales during Euro 2024.Under the agreement, Fanatics will...
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
Swedish gaming company Betsson has partnered with OFI Crete FC, its latest in a long-running series of sponsorship deals in the Greek sports scene.In...