DraftKings and WNBA deal shows marketing value of women’s basketball
Women’s sport presents a growing opportunity for both revenue and brand exposure, a trend which is being increasingly recognised by various firms. The latest...
Navi joins forces with Visa to create CS2 esports pathway
Ukrainian esports organisation Natus Vincere (NAVI) has teamed up with Visa to launch NAVI Visa Academy, a new esports academy aimed at young players.The...
AC Milan partners with Michael Jordan-owned Cincoro Tequila
AC Milan has announced a new partnership with Cincoro Tequila which will see the alcohol brand made available at the San Siro stadium. The exclusive...
Betsson bolsters Colombian connection with René Higuita
Betsson Group has unveiled former Colombian goalkeeper René Higuita as a brand ambassador in a move to further strengthen its presence in LatAm.Higuita joins...
On Location to provide premium hospitality as partner of 2026 FIFA...
Premium hospitality company On Location has been selected by FIFA to become the official hospitality partner of the 2026 FIFA World Cup. The company intends...
Chelsea offers Skrill awareness opportunity in pre-season initiative
Chelsea FC has name Paysafe’s digital wallet Skrill as an official pre-season tour partner.As per the agreement, Skrill will serve as the presenting partner...
Wolves enlists Neo to help drive FX payment awareness
Ahead of the 2024/25 Premier League season next month, Wolves has named cross-border payment company Neo as its foreign exchange partner.As the Official Foreign...
Spurs unleash the Kraken with new crypto sponsorship
Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the...
“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...