The DP World Tour has revealed that international banking group, Standard Chartered, has become an associate partner and official banking partner of the tournament.
The multi-year agreement sees the company gain ‘highly visible’ branding across the tour’s media and digital platforms, as well as access to the group’s hospitality services and Pro-Am experiences at tournaments on the competition schedule.
Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the DP World Tour, stated: “Standard Chartered is a global business with a presence in 59 of the world’s most dynamic markets.
“The DP World Tour’s truly global footprint and golf’s growing popularity, made us an attractive proposition to further build their brand across the globe, as did the fact that sustainability is such an important priority for both organisations.”
Furthermore, Standard Chartered will become an official tournament partner at the Singapore Classic and the BMW PGA Championship. This gives additional on-course branding opportunities, as well as golf clinics hosted by DP World Tour professionals.
“We’re delighted to be partnering with the DP World Tour, the Singapore Classic and the BMW PGA Championship,” added Simon Cooper, CEO of Corporate, Commercial & Institutional Banking and CEO of Europe & Americas at Standard Chartered.
“Standard Chartered has a presence in Europe and the Americas, Asia, the Middle East and Africa, and through these tournaments, we’ll be able to offer exclusive golf experiences to our clients in several of the Bank’s key markets.
“We’re also looking forward to working closely with the DP World Tour on joint sustainability initiatives throughout our partnership.”
Moreover, the pair have underlined that sustainability will play a key part of the partnership programme, with both organisations collaborating on sustainability projects.
This looks to support the tour’s ‘Green Drive’ sustainability programme, which commits the tour to achieving net zero carbon emissions by 2040 and aims to leave ‘a positive lasting impact on the courses, countries and communities visited each season’.