Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...
Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...
TNS secures John Lennon Airport renewal gaining further visibility
The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...
Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming
The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...
Qatar Airways renews deal to take UEFA to new heights
UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...
Vinicius Jr becomes latest brand ambassador for Unilever
Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
USL Super League chooses Peacock as official streaming platform
The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...
Worcestershire Cricket Club and Dafabet forge streaming deal
Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform.As part of the...
Everton gives Castore enhanced rights as inaugural stadium sponsor
Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...
Harry Kane hopes to ‘inspire’ as Allianz global ambassador
Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...