Bayer Leverkusen hails Kitman Labs’ data analytics in partnership renewal
Bundesliga champion Bayer Leverkusen has renewed its six-year partnership with sports intelligence company Kitman Labs, expanding on its Software-as-a-Service capabilities. The German football club will...
NHL signs Intuit Quickbooks in Canada-facing partnership
The NHL has signed a deal with Intuit Quickbooks towards the close of a widely-viewed and commercially successful season in 2023/24.Intuit Quickbooks has been...
BWF World Tour final nets BK8 as sponsor
The Badminton World Federation (BWF) has revealed that online gambling company BK8 has become the official sponsor for the final of the HSBC BWF...
Man City seeks to change Premier League APT rules with legal...
Manchester City has taken legal action against the Premier League in a bid to shut down some of the top-flight’s financial rules, according to...
Dortmund’s arms manufacturer partnership sparks debate
Borussia Dortmund (BVB) announced a new partner prior to its UEFA Champions League final appearance last week, but the move was somewhat controversial.The Bundesliga...
Shay Given extends role as CopyBet ambassador
Irish former goalkeeper Shay Given is continuing in his role as a CopyBet ambassador throughout the 2024/25 season.Given shares his experiences and insight on...
Declan Rice leads Panini’s official EURO 2024 sticker collection campaign
Arsenal’s Declan Rice is the face of Panini’s official England sticker collection campaign ahead of EURO 2024. With the international tournament set to kick off...
Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Watford FC open talks with Anthony Joshua over potential investment
Former boxing world heavyweight champion Anthony Joshua has reportedly opened discussions with Watford FC surrounding a potential investment opportunity. The Athletic revealed that Joshua’s financial...
DFB intensifies responsible betting efforts via Tipico deal
The German Football Association (DFB) has named German sportsbook Tipico as the official partner of the DFB Pokal, Germany’s annual football cup competition.As part...