Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners
In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...
Ladbrokes joins the Euro 2024 marketing wave with latest campaign
Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign.The Entain brand’s Euro campaign ‘Bring your...
FC Barcelona instals HPE cloud solutions to renovated Camp Nou
As part of current renovations to its Spotify Camp Nou stadium, FC Barcelona has partnered with Hewlett Packard Enterprises (HPE) to embed its cloud-based...
Betfair signs Alan Shearer as EURO 2024 ambassador
Former Newcastle United and England striker Alan Shearer has become the latest football ambassador for bookmaker Betfair. Shearer becomes ambassador for Betfair in time for...
Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League
Guinness is making its football debut in a major way by partnering with the English Premier League, the world’s most widely veiewed football league.The...
Premier League clubs cash in before gambling rules kick in
Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season.The record deal sees NET88 named...
Manchester City to promote sustainable energy with JinkoSolar partnership
Premier League champions Manchester City have partnered with JinkoSolar to become the club’s official solar energy partner. Through the partnership, JinkoSolar will connect and engage...
Sportsbreak.com renews NFL partnership amid popularity surge
Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London.Following the agreement,...
Codere Online: All sports clubs aspire for growth and we aim...
Codere Online is leveraging its extensive sports sponsorship portfolio to secure a leading position in Spanish-language speaking markets, from its founding location in Spain...
Premier League licensing agreement boosts Football Manager
The Premier League and Sports Interactive, the creators of Football Manager, have announced a four-year licensing partnership.Starting with the 2024/25 season, Premier League clubs...