Copa America completes 2024 sponsor portfolio with Coca-Cola

CONMEBOL Copa America signed a last minute deal with Coca-Cola on the opening day of the tournament, naming the drinks firm an official partner...

Adidas links athletics to digital in EWCF partnership

The Esports World Cup Foundation (EWCF) and Adidas have announced a partnership that aims to bridge the worlds of athletics and digital competition.Under the...

CONMEBOL selects Legends for Copa América 2024 store

CONMEBOL has launched the official store for CONMEBOL Copa América 2024 in partnership with Legends.This strategic partnership aims to enhance the fan experience by...

RL Commercial leverages Catalan tie for league wine sponsor

RL Commercial, the commercial arm of the Rugby Football League (RFL), has named Les Vignes du Vent the official wine of the Betfred Super...

Snooker enjoys ‘incredible’ success amid new Masters sponsor

The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.The deal will see...

Ajax & VodafoneZiggo to continue to provide exclusive benefits in partnership...

Ajax has extended its long-term partnership with telecom company VodafoneZiggo until 2027, with an option to extend until 2029. VodafoneZiggo has been Ajax's main shirt...

TNS secures John Lennon Airport renewal gaining further visibility

The New Saints (TNS) Football Club has renewed its partnership with Liverpool’s John Lennon Airport ahead of the club’s upcoming UEFA Champions League qualifying...

Dallas Cowboys launches NFL-inspired themes in partnership with Aristocrat Gaming

The Dallas Cowboys have agreed a new multi-year partnership with global gaming firm Aristocrat Gaming that enables fans to bet on slots inspired by...

Qatar Airways renews deal to take UEFA to new heights

UEFA has announced that Qatar Airways is now the official airline partner of all UEFA men’s national team competitions.The sponsorship, extending the previous partnership...

Vinicius Jr becomes latest brand ambassador for Unilever

Real Madrid’s Vinicius Jr has become the brand ambassador for laundry company Unilever and is set to appear in a range of campaigns over...