Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Wolves & SUDU breaking the kit design mould in new partnership
Sportswear brand SUDU has launched a new long-term innovative kit partnership with Wolverhampton Wanderers. The deal see’s the Premier League club collaborate with SUDU to...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
Chicago Blackhawks has become the latest major league US sports team to seek revenue opportunities via the betting sector.The National Hockey League (NHL) franchise...
Liverpool bolsters Asian connection with Japan Airlines
Liverpool FC has named Japan Airlines (JAL) the club’s official airline partner for the men’s and women’s teams in a multi-year agreement.Under the deal,...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
LA28 Olympics emphasises ‘connectivity’ in Cisco partnership
Cisco, a global leader in secure networking technology, has become the official network equipment partner of the LA28 Olympic and Paralympic Games.Under the partnership,...