NFL ‘wants to see impact’ of Global Markets Programme
The National Football League (NFL) has expanded its Global Markets Programme (GMP), with four new clubs and five new markets set to participate in...
Luton first team to tap into Kitman Labs’ performance enhancing tech...
Luton Town FC has extended its partnership with Kitman Labs to now cover its men’s first team in a bid to enhance performance and...
NRL’s Rabbitohs and Bulldogs maintain betting separation
Australian professional rugby league continues to keep its distance from the sports betting sector, as two of New South Wales’ (NSW) biggest clubs announce...
CJRFantasy: HBA Media & Genius Sports revolutionise Horse Racing
HBA Media has partnered with Genius Sports to launch ‘Crown Jewels Racing Fantasy’ (CJRFantasy), aiming to make horse racing competitive in the world of...
England supports Alzheimer awareness with ‘striking gesture’ for Belgium game
In collaboration with Alzheimer’s Society, the England men’s football team will play without names on their shirts during the second half of the fixture...
EFL unveils initial distribution of Sky Bet’s £6m investment
The EFL has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky...
Betano reportedly to take on Aston Villa sponsorship from BK8
Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph.It was reported...
Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign
Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...
Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...