Exness strikes deal with La Liga to explore new LatAm commercial...
Capital market company Exness has agreed a deal with La Liga to become the Spanish top-flight league’s Latin America official regional partner. Due to La...
Betano sports sponsorship crusade countries with Brasileiro Série A deal
Betano has signed yet another major sports sponsorship deal according to media reports, taking the title partnership of Brazil’s Campeonato Brasileiro Série A.The Greek...
Vodafone explores concussion and menstrual cycle link in women’s rugby
Vodafone, founding principal partner of Wales Women’s and Girl’s Rugby, has unveiled new concussion tracking technology on its PLAYER.Connect platform.Vodafone has added concussion tracking...
TNS signs Beer Trading & Kompass Wines as latest sponsor
The New Saints Football Club (TNS) has announced a partnership with Beer Trading & Kompass Wines as the Welsh football club’s official beer and...
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth...
Kellogg’s has embarked on a nationwide community-focused programme with British football in partnership with the English and Scottish football pyramids.The initiative is a cross-collaboration...
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
Computer software firm TeamViewer has announced the launch of its new initiative SheSportTech, with support from partners Manchester United and Mercedes-AMG PETRONAS. The SheSportTech initiative...
Boca Juniors to mark 119th anniversary with Betsson branded kits
Betsson’s partnership with Boca Juniors will come into effect this week with the betting firm’s branding set to appear on the front of the...
AC Milan & Off-White limited edition t-shirt to spread awareness on...
AC Milan and luxury fashion brand Off-White have reinforced their partnership by releasing a limited edition t-shirt aimed at raising awareness for at-risk children...
Report: WSL nets media and sponsorship renewals to drive further growth
The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...
Rush Street’s BetRivers hits the track with NASCAR deal
The NASCAR Xfinity Series Dash 4 Cash Race has partnered with BetRivers, a sports betting brand owned by Rush Street Interactive (RSI).Scheduled for 27...