Germany drops 77-year Adidas partnership opting for Nike
The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer. Nike and the...
McDonalds takes on three-year French Ligue 1 title sponsorship
France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football.McDonalds...
Liverpool FC makes title push with support from Google AI
As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...
Los Angeles Rams ticket sales to be powered via Shift4
The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster. Shift4 will offer its range of...
ESPN set to broadcast CFP’s new 12-team format
ESPN has announced it will continue as the exclusive, worldwide rightsholder to college football’s premier postseason event through to the 2031/32 season.The broadcaster reached...
Sky named primary partner of Ireland National Team
The Republic of Ireland Men’s National Team has named Sky as its new primary partner.The deal - which also sees the British broadcaster extend...
Morocco, Portugal and Spain unveil 2030 FIFA World Cup plans
During an event in Portugal, Morocco, Portugal and Spain have released advanced plans for hosting the FIFA World Cup 2030.The three countries announced their...
DAZN enhances UEFA fan experience in partnership with VISA
DAZN and Visa have announced an on-platform fan activation partnership covering knockout stages of UEFA Women’s Champions League.Through the collaboration, viewers will be presented...
NBA and Sportradar create hyper-personalised viewing experiences
The NBA and Sportradar have launched an enhanced betting-related functionality within NBA League Pass.Powered by emBET, Sportradar’s over-the-top (OTT) solution, sports betting content, such...
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In a dynamic entrance into Rio, SBC's inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the...