British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027. IMG is set...
Fulham FC extends Fitzdares partnership
Fulham FC has agreed to an extension of its partnership with bookmaker Fitzdares until at least the end of 2024.The Premier League side first...
Soccerment partners with Inter Milan’s Dimarco to ‘transform’ football through AI
Football artificial intelligence (AI) firm Soccerment has announced a three-year partnership with Inter Milan and player Federico Dimarco to help “transform the future of...
AC Milan steps up fan interactions with new Fanblock partnership
AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.Being Fanblock’s...
Mastercard and SNB launch UEFA Champions League-themed cards
The Saudi National Bank (SNB) has launched a collaboration with Mastercard that will upgrade payments for football fans in the Kingdom.To celebrate the Mastercard-sponsored...
Football.com signs Special One José Mourinho as global ambassador
Global gaming platform Football.com has signed renowned football coach José Mourinho as the company’s global ambassador. Mourinho first partnered with Football.com as a brand ambassador...
IMG becomes global sponsorship agency of African football
Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025. The agreement will see IMG secure various...
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...
WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...