Football.com signs Special One José Mourinho as global ambassador
Global gaming platform Football.com has signed renowned football coach José Mourinho as the company’s global ambassador. Mourinho first partnered with Football.com as a brand ambassador...
IMG becomes global sponsorship agency of African football
Sports firm IMG has become the global sponsorship agency of The Confédération Africaine de Football (CAF) until 2025. The agreement will see IMG secure various...
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...
WWE and UFC co-venture TKO set to accelerate growth of both...
Endeavor Group - the parent company of World Wrestling Entertainment (WWE) - has revealed the launch of a new corporate entity titled TKO Group...
SportyBet and Real Madrid launch new ad campaign to show ‘the...
Real Madrid’s official betting partner for Africa, SportyBet, has launched a new regional ad featuring three of the club’s best players to further push...
Conference USA signs IMG ARENA as official data streaming partner
Intercollegiate athletic league Conference USA (CUSA) has assigned sports technology and betting data provider IMG ARENA as the league’s football, men’s and women’s basketball...
Luis Figo strengthens role as Digitain Ambassador
To mark the first year anniversary of Luis Figo becoming Brand Ambassador for sports betting firm Digitain, the Portuguese football legend visited the company’s...
Giannis Antetokounmpo invests in TGL’s LAGC to ‘shape the future’ of...
NBA Champion and two-time MVP Giannis Antetokounmpo and his three brothers have become the latest investors in the TGL’s Los Angeles Golf Club (LAGC). The...
West Ham extends IT partnership with Skye Cloud
West Ham United has unveiled an extension to its partnership with IT service provider Skye Cloud.The deal will continue Skye’s current arrangements in place...
FOX Sports deepens Google Cloud partnership with gen AI capabilities
FOX Sports has linked with Google Cloud to unlock more from its sports broadcasting catalogue through Google’s generative AI tech. Thanks to Google Cloud’s Vertex...