West Ham extends IT partnership with Skye Cloud
West Ham United has unveiled an extension to its partnership with IT service provider Skye Cloud.The deal will continue Skye’s current arrangements in place...
FOX Sports deepens Google Cloud partnership with gen AI capabilities
FOX Sports has linked with Google Cloud to unlock more from its sports broadcasting catalogue through Google’s generative AI tech. Thanks to Google Cloud’s Vertex...
Southampton FC nets new sleeve sponsorship
Southampton FC has revealed its new official sleeve partnership with Hampshire-based freight shipping company Mairon Freight UK. With over 25 years of experience in the...
Ronaldo takes a trip down the multiverse in new Betfair ad
Brazilian football legend Ronaldo Naźario featured in Betfair’s latest marketing campaign in a video briefly documenting the player’s life and what could have been. The...
Neymar makes move into equestrian with Horse Team
Brazilian football icon Neymar Jr. is joining forces with Portuguese equestrian business group Horse Team in what has been described as a “historic” moment...
WINBET renews front-of-shirt deal with Botev Plovdiv
WINBET has announced that it has renewed its partnership with Bulgarian First League club Botev Plovdiv. Both entities first began working together four years ago...
AFA signs trading platform XTrend as new regional sponsor
The Argentine Football Association (AFA) has signed a partnership deal with forex broker XTrend to become a regional sponsor of the country's national team.This...
Leicester City and Parimatch look forward to building on success in...
Former Premier League and FA Cup winners Leicester City has renewed a collaboration with online gambling operator Parimatch. The Gibraltar-based operator will remain as the...
Tottenham names AstroPay as club’s official payments partner
Tottenham Hotspur has announced payment company AstroPay as the club’s official payment partner which will include payment-orientated benefits for fans. Selected due to its range...
La Liga and Globant enlist Microsoft’s AI to transform the league
Spain’s La Liga and IT service company Globant is partnering with Microsoft to harness the latter’s AI services for a range of engaging activations.The...