Ukrainian Premier League welcomes VBET as new title sponsor
The Ukrainian Premier League (UPL) has named online sportsbook operator VBET as the league’s new title sponsor for the next three years.Under the terms...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
NCAA adopts new rules on name, image and likeness policy
NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL), after governance bodies across the three of the...
KSA warns Netherlands state lottery against football player advertisements
Netherlands’ state lottery, Nederlandse Loterij, has received a cease and desist order to stop advertising with professional football players from the country’s gambling authority,...
Rocket Mortgage Classic signs up GNOG as tournament sponsor
The PGA Tour’s Rocket Mortgage Classic and Golden Nugget Online Gaming (GNOG) have formed a partnership which will designate GoldenNuggetCasino.com the official national casino...
Adidas and Benfica take kit alliance beyond three-decade mark
German sporting goods manufacturer Adidas has extended its kit agreement with Portuguese giant Benfica for a further six years, taking the pact until the...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
Detroit City FC names GNOG as online gaming partner
National Independent Soccer Association club Detroit City FC has inked a partnership with Golden Nugget Online Gaming (GNOG).As a result of the tie-up, Detroit...
TikTok finalises Wrexham AFC shirt sponsorship
Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC.The sponsorship, which will see TikTok’s logo appear...
WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s
Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...