Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
Santos FC joins Dafabet sponsorship portfolio
Brasileiro Série A club Santos FC has become the latest professional sports team to join Dafabet’s portfolio of sponsors.Running until 31 December 2021, the...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...
Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games
Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022...
McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...
PSG links with Pitta Mask for merchandise collection
Ligue 1 club Paris Saint-Germain (PSG) has inked a global sponsorship deal with Japanese company Arax - designers of the Pitta Mask - to...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...
Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Arsenal holds talks with sponsor over Mohamed Elneny social media post
Arsenal is holding ‘urgent talks’ with one of the Premier League club’s sponsors following Mohamed Elneny’s recent pro-Palestinian social media protest, which sparked concern...