Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games
Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022...
McLaren Racing recruits Entain betting brands as team partners
McLaren Racing has enlisted sports betting and entertainment group Entain Plc’s PartyCasino and PartyPoker brands as team partners as part of a new multi-year...
PSG links with Pitta Mask for merchandise collection
Ligue 1 club Paris Saint-Germain (PSG) has inked a global sponsorship deal with Japanese company Arax - designers of the Pitta Mask - to...
Preston North End concludes 32Red sponsorship agreement
Preston North End has ended its sponsorship agreement with Kindred Group betting brand 32Red, which will be replaced by ‘a local non-betting partner’ to...
Lyon Open selects Parions Sport as principal sponsor
Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.Parions...
Arsenal holds talks with sponsor over Mohamed Elneny social media post
Arsenal is holding ‘urgent talks’ with one of the Premier League club’s sponsors following Mohamed Elneny’s recent pro-Palestinian social media protest, which sparked concern...
Mastercard elevates fan experience in NWSL tie-up
The National Women’s Soccer League (NWSL) has enlisted Mastercard as the North American football division’s official partner, strengthening the brand’s commitment to growing the...
Betway makes North American league sponsorship debut with NHL deal
Online sports betting operator Betway has signed its debut North American sports league sponsorship agreement with the National Hockey League (NHL).The multi-year deal builds...
Matchroom enlists Dafabet as World Pool Masters sponsor
Matchroom Sports has recruited online sports betting operator Dafabet as the title sponsor of the World Pool Masters, one of its flagship cue games...
Therabody adds Mo Farah to athlete ambassador roster
Wellness technology firm Therabody has recruited British Olympian Sir Mo Farah to its team of athlete ambassadors.As a Therabody ambassador, Farah joins a suite of...