ESL could cost Founding Clubs €2.5bn, new study finds
The European Super League’s (ESL) Founding Clubs could lose a combined brand value of €2.5 billion, a figure that could potentially rise to €4.3...
AELTC suffers 98% year-on-year revenue dip despite insurance policy offset
The All England Lawn Tennis Club (AELTC), the organiser of the Wimbledon Championships, has posted a 98.7% year-on-year revenue decline, after filing its latest...
Amstel brews up endorsement deal with Rafael Nadal
Professional tennis player Rafael Nadal has inked a three-year global endorsement deal with beer brand Amstel.Under the terms of the agreement, which runs until...
How will the European Super League affect sponsors and rights-holders?
Alliances between top European clubs and sponsoring brands could be ‘seen as even more of a premium’ following the formation of the European Super...
Svenska Spel’s Elite Sports Scholarship achieves record figures
Sweden’s state-owned lottery and gambling monopoly Svenska Spel has posted a record number of applicants for the 2021 edition of its ‘Elite Sports Scholarship’.The...
SeventySix Capital installs MLS star as Co-Chairman of Athlete Venture Group
SeventySix Capital has named professional footballer and former US international Alejandro Bedoya as the Co-Chairman of the SeventySix Capital Athlete Venture Group.As part of...
Wolfsburg nets Chattanooga FC shirt sponsorship
Forming a unique collaboration, Bundesliga club VfL Wolfsburg has been named as the official kit sponsor of US-based football team Chattanooga FC.The franchise, which...
NFL puts pen to paper on landmark trio of sports betting...
The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners.The trio of multi-year agreements...
Skrill credits Paulo Dybala as new brand ambassador
Juventus forward Paulo Dybala has been named as Skrill’s newest brand ambassador.As part of his new role with the Paysafe-owned digital payments brand, the Argentinian...
Fans brush over social media comments as Spurs teams with Dulux
Premier League club Tottenham Hotspur has selected Dulux as its first-ever official paint supplier - a partnership which has been met with some disdain...