Barcelona overtakes Real Madrid as Forbes’ most valuable club
FC Barcelona has ranked as the world’s most valuable football club, according to Forbes, for the first time in the La Liga team’s history,...
Clubs in Crisis grassroots fund opens for applications
Made by Sport and Cash4Clubs have announced that its Flutter Entertainment-backed partnership - ‘Clubs in Crisis’ - will open today for applications from grassroots...
Manchester City enlists noon.com for Middle East marketing
Manchester City has signed a sponsorship agreement with noon.com, in order to boost its Middle Eastern marketing and branding strategy.As the latest edition to...
MansionBet passes the hurdle with Sky Sports Racing deal
Sports betting website MansionBet has enhanced its partnership with Sky Sports Racing to include sponsorship of all stateside racing broadcast by the media network.The...
Everton signs short-term ‘strategic deal’ with MyGames
Premier League football club Everton has signed a short-term ‘strategic’ sponsorship agreement with mobile gaming platform MyGames.The agreement will see MyGames serve as the...
Southampton secures ‘biggest sponsorship in club’s history’ with Sportsbet.io renewal
Southampton FC will continue its shirt sponsorship arrangement with Sportsbet.io, following a contract renewal with Coingaming Group.The deal has been described by Southampton as...
Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
LaLiga renews Banco Santander title sponsorship
The top two divisions of Spanish football will continue to be referred to as LaLiga Santander and LaLiga SmartBank after Banco Santander extended its...
Manchester City reveals £126m losses for 2019/20
Premier League giants Manchester City posted a net loss of £126 million for the turbulent 2019/20 season following the outbreak of the coronavirus pandemic.According...
Cazoo moves into horse racing with Epsom Derby sponsorship
Online car retailer Cazoo has secured the main sponsorship of this year’s Derby Festival at Epsom Downs Racecourse via a deal brokered by The...