The Arena Racing Company (ARC) has designated online car retailer Cazoo as the headline sponsor to the St Leger Festival.
Under the terms of the agreement, Cazoo will receive exposure at the four-day event, which plays host to the world’s oldest classic horse race, the St Leger Stakes. This year’s St Leger is scheduled to take place from 8 to 11 September, with action set to air live on ITV Racing and Sky Sports Racing.
Furthermore, the contract also includes year-round prominent branding for Cazoo across the full portfolio of 16 ARC racecourses.
ARC Chief Executive, Martin Cruddace, announced: “We are delighted to welcome Cazoo as our new partner for the Cazoo St Leger festival and, of course, the feature race itself. As an innovative and growing brand, they are a fantastic fit for what is an incredibly popular and important meeting in the race calendar.
“In addition, this partnership represents a comprehensive blend of our feature meeting, the Cazoo St. Leger festival, with further activation across our estate of racecourses over the summer, including over 350 races.”
Earlier in the month, the used car retailer secured the main sponsorship of the Derby Festival at Epsom Downs Racecourse.
The ‘highly ambitious’ brand maintains sponsorship agreements with Aston Villa and Everton in the Premier League, as well as a recently announced deal with the English Football League (EFL).
Last year, Cazoo also signed on as a sponsor to this year’s upcoming Rugby League World Cup, representing the most lucrative seven-figure deal in the tournament’s history, whilst continuing to sponsor various snooker events including the Players Championship, Tour Championship and World Grand Prix.
