Bally’s expands sports sponsorship presence with NBA agreement
The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation.Bally’s will gain access to...
Weetabix builds on UK and Ireland national football team sponsorship
Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...
Connecting Brands: How influencer marketing has helped the sports sector ride...
Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...
Aston Martin F1 becomes latest sports team to sign crypto partnership
Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm.The multi-year...
LVBet nets partnership with Douglas Costa
Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet.The 30-year old...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...
La Liga clubs fall short of €2 billion income amid pandemic
Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...
Pirelli to conclude long-standing Inter Milan collaboration
Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign.The Italian...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...