All 10 Formula 1 teams sign new Concorde Agreement
All 10 Formula 1 teams have signed the organisation's new Concorde Agreement, a commercial contract that outlines the terms for the manufacturers up until 2025.The agreement,...
Footstock names Chris Kamara as new brand ambassador
Former footballer and Sky Sports presenter Chris Kamara has been named as Footstock’s new brand ambassador for the 2020/21 season.As a result of the...
US Soccer signs multi-year MLS content partnership with Bleacher Report
U.S Soccer and Bleacher Report have signed a multi-year content agreement, with the deal ‘uniting’ the sports website with the governing body and MLS.As a...
London Marathon reunites with Flora in headline sponsorship agreement
The London Marathon has reunited with plant-based margarine brand Flora after signing a headline sponsorship agreement with the firm from 2020 to 2023.In celebration...
Cadbury develops Premier League portfolio with Arsenal partnership
Adding yet another club to its list of Premier League partners, Mondelēz International has struck an agreement with Arsenal FC, making Cadbury the official...
Southampton readies new front-of-shirt sponsor following LD Sports cancellation
Southampton Football Club’s front-of-short sponsor LD Sports has reportedly decided to cancel its three year deal with the side after just one season, according...
World Snooker Championship extends Betfred partnership
The World Snooker Championship has extended its title sponsorship with UK bookmaker Betfred, with the new deal set to last until at least 2022.Both...
Santos FC strikes CasadeApostas extension
Santos FC has renewed its contract with online sports betting operator CasadeApostas until the end of the Brasileirão 2020 campaign.As a result of the...
Celta Vigo and Cádiz boost sponsorship portfolio with betting partnerships
La Liga sides Celta Vigo and Cádiz FC have announced that the clubs have signed deals with betting firms Betway and Dafabet, respectively, ahead...
MKF hits a home run with Miami Marlins partnership
MLB’s Miami Marlins have named Monkey Knife Fight (MKF) as the team’s official fantasy sports site with the platform donating $50,000 to the foundation’s...