Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...
Hegerberg strikes ‘historic’ endorsement deal with Nike
Lyon footballer Ada Hegerberg has signed a long-term endorsement deal with Nike worth a reported €1m, according to the Agence France-Presse (AFP) news agency.The...
ICC issues 12-month adjustment to shirt sponsorship regulations
In a bid to help international cricket teams during a period of financial insecurity, the International Cricket Council (ICC) has allowed ‘football-style’ shirt sponsorships...
The esports report – MAD Lions secures Kappa deal whilst Gfinity...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition takes a look at...
Winlink takes Liverpool to court over sponsorship dispute
Sports sponsorship agency Winlink is suing Liverpool FC for a reported £1.1m regarding the Premier League side’s £15m training kit sponsorship with BetVictor.The legal dispute,...
Brøndby IF expands Hummel partnership to its esports division
Danish Superliga side Brøndby IF has expanded its deal with sportswear manufacturer Hummel to supply kits for the club's esports division.The deal will...
Everton strikes multi-year Cazoo shirt sponsorship
Everton has secured a new kit sponsorship deal with e-commerce business Cazoo, replacing SportPesa as the club’s main sponsor at the end of the...
Sevilla secures multi-year partnership with Valvoline
Sevilla has signed a multi-year partnership with lubricant firm Valvoline which sees the brand’s logo appear on the La Liga side’s shirt when Spanish football resumes on...
Hungary Grand Prix agrees one-year F1 extension
Organisers of F1’s Hungary Grand Prix have agreed a one-year extension, with the race set to be featured every year until 2027.However, along with...
BSC Young Boys secures Plus500 partnership
Reigning Swiss Super League champions BSC Young Boys has signed a two-year partnership with Plus500, with the online trading company’s logo being featured on...