MLB pens extended Sony gaming deal
Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...
SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...
FDJ becomes official partner of Paris 2024
French national lottery operator FDJ has announced it has become an official partner of the Paris 2024 Olympic and Paralympic Games thus continuing its...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...
Dean Akinjobi: The importance of creative sponsorship activations
CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...
ROKiT becomes inaugural sponsor of the all-female W Series
ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.The agreement will...
Manchester City unveil Marathonbet training kit sponsorship
Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the...
Manchester United strengthens Chinese footprint with Alibaba Group
Manchester United has strengthened its footprint in China, announcing a new partnership with Alibaba Group.
The deal will bring exclusive rights to club content in...
CONIFA names Sportsbet.io as World Football Cup 2020 sponsor
Confederation of Independent Football Associations (CONIFA) has named cryptocurrency sportsbook Sportsbet.io as its new premier sponsor for the World Football Cup 2020.Sportsbet.io’s sponsorship of the tournament, which...
FavBet lands heavyweight brand ambassador in Filip Hrgović
Croatian heavyweight prospect, Filip Hrgović has signed a two-year partnership agreement with the international betting company, FavBet.The collaboration will see the undefeated banger take...