MLB strikes new partnership with EquiLottery
Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...
Down Royal reveals Ladbrokes as November festival sponsor
Marking the largest deal in Down Royal's history, Ladbrokes has been named as the new sponsor for the racecourse's first Grade 1 race in...
WSL ushers in historic season with record-breaking attendances
Last weekend marked the historic opening round of Women's Super League (WSL), as record breaking crowds attended games from English football's top division.The opening...
Betsson places responsibility at the heart of SHL partnership
As the operator prepares to commence its sponsorship of the Svenska Hockey League (SHL), Betsson has emphasised its focus on social responsibility as part of the...
Arizona Cardinals strengthens partnership with Gila Casinos
NFL franchise, the Arizona Cardinals has named Gila River Hotels & Casinos as the team’s official hotel and casino partner, strengthening the longstanding partnership between the pair.As part...
Solheim Cup strengthens portfolio of partners with goodr
Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup.The Official Sunglasses Supplier of the tournament, which takes...
Atlético Madrid unites with Socios for blockchain entry
Sports and entertainment blockchain company Chiliz has announced a new partnership with Spanish football club, Atlético Madrid.Having finished second in the top tier last time...
The FA catches deeper engagement with Pokemon partnership
The English Football Association (FA) has entered into a new three-year partnership with the Pokémon Company International.The deal, which aims to support the governing body's National...
UEFA drinks in Coca-Cola EURO 2020 partnership
UEFA has announced Coca-Cola as the official non-alcoholic beverage sponsor for UEFA EURO 2020.Next summer’s prestigious tournament will have a particularly European feel, with...
FA sanctions Huddersfield Town over kit sponsorship breaches
The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body's kit and advertising...