USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
Leicester City FC strikes new partnership with Yabo Sports
Leicester City FC has unveiled Asian gaming operator, Yabo Sports as a new official partner of the club.As part of the deal, the brand...
GentingBet signs expert Balague
Guillem Balague has been announced as GentingBet’s newest football Ambassador for the 2019/20 season.Balague, who is a respected football author and journalist, has over...
Manchester United deepens partnership with Maltese Government
Manchester United has confirmed a multi-year partnership with the Government of Malta, which will see the club promote Malta as a tourist destination to its...
Didier Drogba signs as 10bet brand ambassador
Rapidly growing sports betting brand, 10bet has announced a two-year partnership with former Didier Drogba to become the operator's new global brand ambassador.Dorgba enjoyed an illustrious...
Watford unites with Sportsbet.io for Bitcoin education campaign
As part of an educational drive by Watford sponsor and online sports betting brand Sportsbet.io, the Bitcoin logo will appear on the shirt sleeve...
MLB strikes new partnership with EquiLottery
Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...
Down Royal reveals Ladbrokes as November festival sponsor
Marking the largest deal in Down Royal's history, Ladbrokes has been named as the new sponsor for the racecourse's first Grade 1 race in...
WSL ushers in historic season with record-breaking attendances
Last weekend marked the historic opening round of Women's Super League (WSL), as record breaking crowds attended games from English football's top division.The opening...
Betsson places responsibility at the heart of SHL partnership
As the operator prepares to commence its sponsorship of the Svenska Hockey League (SHL), Betsson has emphasised its focus on social responsibility as part of the...