Didier Drogba signs as 10bet brand ambassador

Rapidly growing sports betting brand, 10bet has announced a two-year partnership with former Didier Drogba to become the operator's new global brand ambassador.Dorgba enjoyed an illustrious...

Watford unites with Sportsbet.io for Bitcoin education campaign

As part of an educational drive by Watford sponsor and online sports betting brand Sportsbet.io, the Bitcoin logo will appear on the shirt sleeve...

MLB strikes new partnership with EquiLottery

Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...

Down Royal reveals Ladbrokes as November festival sponsor

Marking the largest deal in Down Royal's history, Ladbrokes has been named as the new sponsor for the racecourse's first Grade 1 race in...

WSL ushers in historic season with record-breaking attendances

Last weekend marked the historic opening round of Women's Super League (WSL), as record breaking crowds attended games from English football's top division.The opening...

Betsson places responsibility at the heart of SHL partnership

As the operator prepares to commence its sponsorship of the Svenska Hockey League (SHL), Betsson has emphasised its focus on social responsibility as part of the...

Arizona Cardinals strengthens partnership with Gila Casinos

NFL franchise, the Arizona Cardinals has named Gila River Hotels & Casinos as the team’s official hotel and casino partner, strengthening the longstanding partnership between the pair.As part...

Solheim Cup strengthens portfolio of partners with goodr

Active eyewear brand goodr has been announced as an official partner of the 2019 Solheim Cup.The Official Sunglasses Supplier of the tournament, which takes...

Atlético Madrid unites with Socios for blockchain entry

Sports and entertainment blockchain company Chiliz has announced a new partnership with Spanish football club, Atlético Madrid.Having finished second in the top tier last time...

The FA catches deeper engagement with Pokemon partnership

The English Football Association (FA) has entered into a new three-year partnership with the Pokémon Company International.The deal, which aims to support the governing body's National...