Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...
La Liga fans to gain exclusive benefits with Uber Eats partnership
La Liga has confirmed a new partnership with online food delivery service Uber Eats that will see fans rewarded with exclusive benefits. The agreement will...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
OG Esports steps up betting engagement via PARI deal
OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...
Coventry City embraces ‘challenger mindset’ with Monzo deal
Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...
New York Yankees latest MLB team to join casino group’s sports...
The New York Yankees have become the latest major US sports team to partner with MGM Resorts, one of the country’s biggest entertainment and...
T-Mobile gears up for MLB All-Star Week bringing 5G to all...
T-Mobile will provide 5G connectivity to all those in attendance at Global Life Field for the upcoming MLB All-Star Week. The mobile carrier will integrate...
Betfred Super League hosts Warriors & Wolves game in Vegas
Rugby League will descend on the US next year as the Wigan Warriors and Warrington Wolves will contest a Betfred Super League fixture in...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...