EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation
During a UEFA EURO 2024 fan event in Berlin, EA Sports and Adidas worked together to organise training sessions for teenage boys and girls,...
On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...
In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...
AC Milan enlists Boomerang as its regional betting partner
Serie A giants AC Milan have inked a new partnership with sportsbook Boomerang to become the club’s official regional betting partner. Both parties highlighted one...
Chelsea expands Three partnership to women’s team
Chelsea former men's front-of-shirt partner Three has been elevated to sponsor of the club’s women’s side in an enhancement of the mobile network’s long-running...
Gillette dives at the chance to gain Tom Daley as new...
Gillette has announced that Tom Daley has become its latest ambassador ahead of the upcoming Paris Olympics. Daley is set to make his fifth Olympic...
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...
SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...
Why the time is now for Premier League to capitalise on...
With talks resurfacing again over potential Premier League fixtures being held in the United States, fans are understandably concerned that they are being left...
NASCAR enters the world of Fortnite to showcase new interactive racing...
NASCAR will debut a new “one of a kind” racing game built in the hugely popular video game Fortnite. Developed in partnership with UK metaverse...
Report: UEFA looking for new betting partner as bwin pulls out...
UEFA’s debut betting partner bwin has reportedly declined the opportunity to renew its deal with the football governing body.According to SportBusiness, bwin has decided...
EuroLeague Basketball to leverage AI-curated content via WSC Sports
EuroLeague Basketball is providing fans and partners the opportunity to curate AI-generated content through its recent partnership with WSC Sports. Digital creators will be able...