Atlético de Madrid enhances stadium with LG’s 360-degree design
Atlético de Madrid has announced a deal with LG Electronics in a bid to transform the Cívitas Metropolitano into one of the best global...
Chelsea offers Skrill awareness opportunity in pre-season initiative
Chelsea FC has name Paysafe’s digital wallet Skrill as an official pre-season tour partner.As per the agreement, Skrill will serve as the presenting partner...
Jude Bellingham becomes the new face of EA Sports FC 25
Real Madrid and England’s Jude Bellingham has been named as the official cover star of EA Sports’ FC 25 video game. Bellingham becomes the youngest...
Wolves enlists Neo to help drive FX payment awareness
Ahead of the 2024/25 Premier League season next month, Wolves has named cross-border payment company Neo as its foreign exchange partner.As the Official Foreign...
Spurs unleash the Kraken with new crypto sponsorship
Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the...
“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives...
AC Milan is set to celebrate its 125th anniversary this year and will commemorate it with a series of matchday events, fan benefits and...
Audi announces bp as first partner ahead of 2026 F1 debut
Audi has named bp as the first official partner of its factory team ahead of its entry into Formula 1 in 2026.Under the agreement,...
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...