ICC confirms tender sale for upcoming events

The International Cricket Council (ICC) has begun a tender process with the aim of selling the digital rights to a 12 event package that...

KP Snacks partnership expands reach of The Hundred

Aiming to expand the reach of cricket, KP Snacks has been announced as the new Official Team Partner for The Hundred. The new long-term partnership with...

ICC bowls out plans for inaugural World Test Championship

The International Cricket Council (ICC) has unveiled plans for the inaugural World Test Championship (WTC). Commencing on 1 August 2019, the WTC will see the...

Surrey County strengthens partnership with Kia

Surrey County Cricket Club has extended its partnership with Kia Motors for a further four years until the end of 2024. The extension means the...

The importance of free-to-air sports broadcasting

Sport is ingrained in most cultures. Whether it’s cricket, football, basketball, or golf, the game gets into our psyches from a very young age....

Sky unites with Channel 4 for Cricket World Cup final

Sky has teamed with Channel 4 to ensure England's Cricket World Cup Final is on free to air television. The partnership comes after England beat...

Cricket World Cup final will be on free-to-air TV should England...

Should England reach the ICC Cricket World Cup final, Sky Sports has revealed it will make the game available on free-to-air television. The showpiece event, which...

Root Academy announces partnership with InstaReM

The Root Academy (R66T Academy) has announced a new partnership with cross border specialists InstaReM. Founded by the family of the cricket England test cricket...

Cricket World Cup final may be broadcast live across UK

With England top of the group standings in this year's Cricket World Cup, talks are reportedly ongoing to see if an agreement can be...

Why world cup victory would lead to a cricketing legacy for...

With the ICC Cricket World Cup having got underway at the end of May, England is once again on the quest for glory in...