Jupiler Pro League agrees unique highlights partnership

Belgium’s Jupiler Pro League has announced a new partnership with Belgian financial firm KBC for the acquisition of the exclusive rights to offer mobile...

BetMGM partners with the Denver Broncos for ‘world-class’ entertainment

ROAR Digital has announced a new multi-year sports betting partnership with the Denver Broncos which sees a new BetMGM Lounge at Empower Field at...

KSW CEO Martin Lewandowski preparing for a safe but sensational return...

With an action-packed card this weekend, KSW is preparing to be the first major MMA promotion outside of the Americas to return to live-action.  Ahead...

US Sports analyst Pat McAfee strikes new deal with FanDuel Group

US sports analyst Pat McAfee has confirmed an extension to his partnership with the FanDuel Group.  Focusing on fan engagement, the deal will mean the...

Atos continues Olympic partnership to 2024

Atos, a global specialist in digital transformation, has extended its longstanding partnership with the International Olympic Committee (IOC), through to 2024.  Atos will extend its...

Rossoneri links with Roc Nation

Fresh off the club’s win over Juventus, AC Milan has joined forces with one of the world’s leading entertainment companies Roc Nation.  The new partnership is...

Stateside push? Expanding the boundaries of cricket engagement

The US market has emerged as a surprise market of interest for cricket, as it looks to continue the momentum it had built up...

ONE enhances fan engagement with Microsoft deal

ONE Championship has agreed a new partnership with Microsoft which will see the duo ‘transform’ the Singapore-based mixed martial arts promotion's digital fan experiences. Under...

Major sports organisations join line-up for SBC Digital Summit North America

Professional sports are finally on their way back, but how did it happen, what role do fans play in the new set-ups and what...

Serie A launches empty stadium virtual graphic solutions with ISG

Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across...