LA Clippers announce 23-year partnership in community benefit bid
Intuit has signed a 23-year agreement to hold the official naming rights of the Intuit Dome - the home of the LA Clippers from...
PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
United Rugby Championship secures free-to-air Italian coverage
The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...
NHL nets further NENT coverage in Poland via partnership expansion
The National Hockey League (NHL) has signed a five-year media rights agreement with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...
Castore continues sports drive with England cricket deal
From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...
LaLiga partners with Socios.com in fan engagement promotion
LaLiga has announced that blockchain-driven solution Socios.com has become its new global fan engagement partner, in a bid to further engage the league’s global...