Sky Deutschland strengthens NHL content
Sky Deutschland has acquired the German broadcasting rights for the National Hockey League (NHL) until 2025.
In the collaboration, Sky is to televise 300 live...
Betclic promotes equality in Portuguese basketball sponsorship
Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition.
Over the next three years,...
EuroLeague expands UK viewership in FreeSports deal
EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague...
Man City reveals training kit partner ahead of global event
Expo 2020 Dubai has entered an agreement with Manchester City FC to become the club’s official training kit partner for the 2021-22 season, leading...
DAZN appoints Ian Turnbull in sports betting engagement boost
DAZN has expanded its team with the appointment of former Entain executive Ian Turnbull to EVP of Betting and Gaming, as the firm looks...
Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.
The partnership will see...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.
OFX has agreed...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.
The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.
The...