Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

From data to prediction: Tennis betting’s next evolution

As Roland Garros approaches, Sportradar and ATP data partners point to a shift towards predictive models, richer player markets and growing safeguarding challenges across...

Chelsea Women at Stamford Bridge: the numbers make sense, but filling...

Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...

Petr Čech: ‘You can tell’ when athlete branding goes wrong

Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....

Sideline Moves: Chelsea losses grow after £4m payout

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

The legal play behind athlete trade marks

Melanie McGuirk and Ben Travers, Partners at Foot Anstey, consider the legal significance of high-profile athletes like Luke Littler and Cole Palmer expanding their...

Game, set, padel: The UK’s new sporting obsession

John Gillespie, CEO and Freya Tringham, Head of Padel at Powerleague, share their views on why Padel has proved such a hit, how its...

Q&A: Sporttrade’s David Huffman on whether prediction markets the next frontier...

Prediction markets are quickly moving from the fringes of the US betting ecosystem into the mainstream. As operators such as DraftKings and FanDuel experiment...

Lionel Messi acquires fifth-tier Catalonian club UE Cornellà

Footballing icon Lionel Messi has completed the full acquisition of Spanish fifth-tier side UE Cornellà – a club based in Catalonia where Messi spent...

Sideline Moves: Union Berlin appoint Bundesliga’s first female head coach 

Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Why football should prioritise cognitive ROI over commercial 

Insider Sport spoke to Be Your Best CEO Andreas Olsen and Le Havre Technical Director Michael Bunel about how cognitive training technology can deliver...