Features & Analysis Archives - Page 4 of 77 - Insider Sport

Time to read: 7 min

How HPE keeps the world's biggest sports events connected

Time to read: 6 min

Sideline Moves: Hawk-Eye CEO sets trust-led strategy

Time to read: 2 min

Petr Čech: social media transformed athlete branding from a helping hand to a must-have

Sportradar's tennis event 2026

Time to read: 5 min

From data to prediction: Tennis betting’s next evolution

Chelsea FC Women to move all home games to Stamford Bridge

Time to read: 3 min

Chelsea Women at Stamford Bridge: the numbers make sense, but filling it is another matter

Time to read: 5 min

Petr Čech: 'You can tell' when athlete branding goes wrong

Sideline Moves text on a pink background.

Features & Analysis

Time to read: 5 min

Sideline Moves: Chelsea losses grow after £4m payout

Athlete trade marks

Time to read: 5 min

The legal play behind athlete trade marks

Premier Padel

Time to read: 5 min

Game, set, padel: The UK's new sporting obsession

Sporttrade's COO on prediction markets

Time to read: 7 min

Q&A: Sporttrade's David Huffman on whether prediction markets the next frontier in fan engagement

Lionel Messi acquires fifth-tier Catalonian club UE Cornellà

Time to read: 3 min

Lionel Messi acquires fifth-tier Catalonian club UE Cornellà

Time to read: 6 min

Sideline Moves: Union Berlin appoint Bundesliga's first female head coach

Football player wearing a VR headset.

Time to read: 6 min

Why football should prioritise cognitive ROI over commercial

Is LIV Golf about to come to a sudden end?

Time to read: 4 min

Could LIV Golf be coming to an abrupt end?

Sir Craig Reedie in conversation with WADA. Image credit: WADA/YouTube

Time to read: 3 min

Craig Reedie: A legacy built on clean sport

France recognises its women's rugby pioneers on 11 April, 2026. Image credit: Grindstone Media Group/Shutterstock

Time to read: 4 min

France finally recognises its women's rugby pioneers

Darts scoring one hundred and eighty on a board.

Features & Analysis

Time to read: 5 min

Darts limits women’s events to biological sex after UK ruling

Sideline Moves: Mbappe becomes ambassador of On

Time to read: 5 min

Sideline Moves: Chicago Bulls sack execs amid restructure

A Sky Sports mic during the Rolex Monte-Carlo ATP Masters 1000 tennis on April 14, 2024 in Roquebrune Cap Martin, France.

Features & Analysis

Time to read: 4 min

Sky seeks sponsors for iconic Soccer Saturday show

Time to read: 6 min

Sideline Moves: RFL names panel to find next England boss

UEFA to freeze price of tickets at Euro 2028

Time to read: 4 min

UEFA's Euro 2028 to freeze ticket prices in dynamic pricing rebuke

Time to read: 8 min

Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28

Partnership Playbook: Bale, beIN and ESPN

Features & Analysis

Time to read: 6 min

Partnership playbook: American Express, Google, WSC Sports and more

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