Premier League shirt ban forces betting sponsors to reinvent
As front‑of‑shirt betting deals disappear from the Premier League, operators are being pushed into a new era where survival depends on how creatively they...
Sideline Moves: PFA taps Emma Hayes for women’s football MSc
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Why F1’s calendar blow won’t derail its long-term plans
F1 sponsors will experience the biggest disruption from the Bahrain and Saudi cancellations. Formula 1 (F1) is unlikely to feel any long term impacts from...
How deep does rugby’s doping problem run?
World Rugby and the World Anti-Doping Agency uncover anti-doping violations made by six Georgian men's players; South African players also under scrutinyLast week, a...
Sideline Moves: Travis Kelce swaps end zones for roller coasters
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
Partnership Playbook: Adobe, Bitpanda, Google and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Sideline Moves: Hearn signs Aspinall amid feud with Dana White
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...
How World Triathlon is rewriting the rules on sports investment
World Triathlon's President, Antonio Arimany, is pursuing a model unlike anything else in elite sport, and he believes it could transform the discipline from...
SailGP signs Smarkets as first official betting partner
The global sailing series has signed Smarkets as its first official sports trading partner, formalising its entry into regulated betting markets across the UK,...
Sideline Moves: F1 calls on Hollywood to boost global reach
Welcome to Sideline Moves, Insider Sport’s weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...