Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Tony Hawk – Authenticity is a priority in marketing

Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...

Paris 2024 retrospective: who were the winners outside the medal table?

The 2024 Paris Olympic Games were a success story for multiple stakeholders it seems, from the athletes participating to the broadcasters covering it, from...

Why football and crypto’s relationship is back on the mend after...

It is fair to say that football clubs are becoming, if they aren’t already, more of a business than a product of a regional...

The esports report – RLCS viewership suffers due to airtime

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

UFC champion Merab Dvalishvili to speak at SBC Summit

SBC is providing the UFC’s newest Champion Merab Dvalishvili the official brand ambassador of Aviator with the platform befitting his recent achievements at next...

Marcelo Claure makes 10% investment in MLS’ New York City FC

Belgian-American businessman Marcelo Claure has become a stakeholder in New York City FC, the flagship US holding in the City Football Group’s international sports...

Matchday Programme: Chris Newbold – Woods had the will to win

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...

Aston Villa’s UCL return ‘icing on the cake’ for club partner...

This season marks a pivotal moment for Aston Villa. Not only is the club gearing up to celebrate its 150th anniversary, but it's also...

UEFA warns of unwanted consequences from English football regulation plans

UEFA has cautioned the UK government over its plans to regulate the country’s football scene, warning that England could be excluded from the European...

Why the Solheim Cup can help inspire the next generation of...

The 2024 Solheim Cup got underway yesterday for its 19th edition as Team USA looks to claim victory over Team Europe for the first...