Betano’s Tomasz Majewski on the power of the Orange Summer and...
As summer winds down, many sports stars will be reflecting on their performances, whether they’re athletes returning home with Olympic gold or footballers replaying...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
The esports report – Esports World Cup reveals viewership figures
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UEFA Champions League draw sparks potential legal action
The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...
NFLPA takes bookmaker to court over NFT licencing payments
The National Football League Players Association (NFLPA) has taken legal action against DraftKings, accusing the bookmaker of violating a licensing agreement.The association’s charges relate...
SBC Summit Launches Media Headquarters for 2024 Event
The SBC Summit in Lisbon is set to elevate media engagement with the introduction of a dedicated Media Headquarters, designed to serve as a...
Betano ups sponsorship game once again with Europa League and Conference...
Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...
NFL Commissioner asserts private equity vote ‘won’t change a thing’
The owners of the 32 National Football League (NFL) franchises voted in favour of a major change to club ownership rules yesterday, allowing private...
SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...
World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...
eToro’s Stephanie Wilks-Wiffen: The natural synergy between sports and eToro
In recent times, there has been a noticeable uptick in financial companies leveraging sports sponsorship strategies to enhance their brand presence.Social trading and multi-asset...