Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Tom Brady’s Autograph refocuses on content over NFTs

Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...

Matchday Programme: Malph Minns – Klopp turned me from doubter to...

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...

Disney CEO Bob Iger becomes majority owner of Angel City FC 

In a historic deal for women’s sports, Disney CEO Bob Iger and his wife Willow Bay have become the new majority owners of Angel...

The esports report – FaZe and G FUEL unveil licencing deal

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

SBC launches new Affiliate Leaders magazine

The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...

Matchday Programme: Marc Ramsden – Nat Lofthouse inspires the extraordinary

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...

Betano’s Tomasz Majewski on the power of the Orange Summer and...

As summer winds down, many sports stars will be reflecting on their performances, whether they’re athletes returning home with Olympic gold or footballers replaying...

Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach

Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...

The esports report – Esports World Cup reveals viewership figures 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

UEFA Champions League draw sparks potential legal action 

The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...