Features & Analysis Archives - Page 6 of 77 - Insider Sport

AI generated image of the helmets of this years Super Bowl competitors

Time to read: 23 min

The making of a modern Super Bowl

February 6, 2026

Sideline Moves: Mbappe becomes ambassador of On

Features & Analysis

Time to read: 7 min

Sideline Moves: Former NBA VP joins EuroLeague to handle rivalry

February 6, 2026

Time to read: 6 min

Gambling advertising censorship: Will Premier League clubs' revenues plummet?

February 5, 2026

Man watching sports on live streaming online service

Time to read: 5 min

Why streaming is now central to the business of global sport

February 3, 2026

Time to read: 7 min

Sideline Moves: Manchester United stadium project makes progress

January 30, 2026

Time to read: 9 min

Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting

January 27, 2026

Features & Analysis

Time to read: 6 min

Sideline Moves: New funding fuels PFL growth as Davis steps down

January 23, 2026

astro turf football pitch like used in Baller League.

Time to read: 4 min

Baller League is built on borrowed attention

January 23, 2026

Arsenal women's football team

Time to read: 6 min

Women’s football passes €150m but the growth model is still being written

January 22, 2026

Amorim latest football head coach to feel the power struggle

Time to read: 6 min

Football directors need to answer for their decisions, not ‘head coaches’

January 22, 2026

DAZN CEO Shay Segev in conversation with Nadine Dereza.

Time to read: 4 min

DAZN CEO: We want to be the Spotify of sport

January 20, 2026

Sideline Moves text on a pink background.

Time to read: 6 min

Sideline Moves: DeChambeau’s Kalshi deal rules out PGA return

January 16, 2026

Time to read: 4 min

Samsung VP says Olympic sponsorship must reflect how fans follow athletes, not events

January 15, 2026

Rio de Janeiro-Brazil, October 19, 2025 Brazilian Football Championship. Match between the teams of Flamengo and Palmeiras at the Maracanã stadium - Brazil

Features & Analysis

Time to read: 8 min

Brazil's sponsorship evolution: Why regulation is raising the bar, not lowering it

January 13, 2026

Brisbane, Australia. January 25, 2024. Umpire Sharfuddoula Saikat during the first day of the NRMA Insurance Test Match between Australia and West Indies at the Gabba

Time to read: 6 min

Australia crushed England – and accidentally the Ashes balance sheet

January 13, 2026

2026 FIFA World Cup

Features & Analysis

Time to read: 6 min

The World Cup is returning to the US, and the rules have changed

January 12, 2026

Sideline Moves: Mbappe becomes ambassador of On

Time to read: 10 min

Sideline Moves: Luke Littler signs largest-ever darts agreement

January 9, 2026

Steve Townsel bare knuckle boxing against Leo Bercier. The pair fought in the cruiserweight division.

Time to read: 6 min

Why Bare Knuckle Boxing is the fastest-growing combat sport

January 8, 2026

partnership playbook

Features & Analysis

Time to read: 5 min

Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi

January 7, 2026

2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.

Time to read: 4 min

The Olympics clock is ticking toward irrelevance

January 2, 2026

Time to read: 7 min

Sideline Moves: Chelsea to name new head coach after Maresca

January 2, 2026

Time to read: 7 min

How Soapbox delivered compelling sports stories with Joshua and Littler

January 2, 2026

Harry Kane in Reflo clothing.

Time to read: 8 min

Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad

January 2, 2026

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