France national football team extends Nike partnership ahead of EURO 2024
Nike will remain as the kit manufacturing partner of the French national football team for the next 10 years after a recent partnership extension. The...
BetMGM reportedly set for big UK boost via Tottenham Hotspur deal
BetMGM is set to become the official training wear partner of Premier League club Tottenham Hotspur from the 2024/25 season, according to SportBusiness.In an...
FanDuel: Building a Canadian identity in a growing sports betting market
Entering uncharted territory can often throw up several challenges, but also a unique opportunity to grow a market in your own image. FanDuel entered the...
UK Lords: Gambling White Paper does not do enough on sports...
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...
The esports report – Gamesquare reports $31m net loss amid record...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
‘This will protect the pyramid overall’ – Football Governance Bill passes...
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...
Apple TV reportedly chasing FIFA Club World Cup rights
Apple has made significant progress in talks with FIFA over a potential streaming deal for the Club World Cup, according to a report by...
NBA to speak with streaming platforms after ESPN & TNT exclusive...
The NBA’s exclusive broadcast rights window with Disney and Warner Bros Discovery has officially closed, meaning that the league is now free to speak...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...